Most businesses switch marketing agencies because they do not really know what they are paying for. They do not know if it is working. They get reports every month. They get prices that’re not clear. They get dashboards that nobody can understand. This is what usually happens in marketing. A transparent digital marketing agency is built to fix this.
Why We Need Transparency
Transparency is not something that’s nice to have anymore. It is necessary. People do research on brands. They want to know what they are getting into. They want to know how companies work. They want to know if they can trust them. This is also true, for marketing agencies. Clients want to see what they are paying for. They want to know what they are getting. They want to know why.
That is why our digital marketing agency is different. We do not send reports that’re weeks old. We give our clients real-time dashboards. They can see how much they are spending. They can see how many leads they are getting. They can see how conversions they are getting. They can see how much it costs to get one customer.
What Transparency Looks Like
Transparency happens in three ways:
- Real-time reporting. We give our clients live dashboards. They can see how their marketing is doing whenever they want.
- Client-approved metrics. We agree on what we want to achieve before we start. We do not change our goals later.
- Pricing transparency. We tell our clients what they are getting. We tell them what each channel costs. They know what they are paying for.
This is not good practice. It changes the way things work. Agencies that are transparent keep their clients longer. Clients can see what they are getting. They do not have to guess.
How We Measure Results
We measure results. We do not guess. We track:
- How much it costs to get one lead
- How many leads turn into sales
- How much a customer is worth
- How much we get back for what we spend
For example a client might see that paid ads are working fast. They might see that search engine optimization and content are working slower.. They are working better in the long run. We show our clients both. They can see what is working now and what will work later.
What We Do
We do everything. We do:
- Search engine optimization
- Paid search and paid social
- Content strategy and creation
- Email and lifecycle marketing
- Conversion rate optimization
- Analytics and reporting
We do all of this together. We do not have vendors doing different things. We work together. We move our budget to what’s working best.
When You Can Expect Results
People often ask when they can expect results. We tell them the truth. Paid ads can show results in 30-60 days. Search engine optimization and content can take 3-6 months. We tell our clients this before we start.
What to Ask For
Before you sign with an agency ask for:
- A sample report
- A breakdown of what you’re paying for
- What we will measure
- When you can expect results
- Examples of what we have done before
The Bottom Line
We are honest. We show our clients what they are getting. We measure our results. If you want a partner who will show you what you are getting ask us for a proposal.
** To see what your marketing dollars can do?** Book a consult or ask for a pricing breakdown to get started.
