Executive summary: Over one quarter, we ran a LinkedIn Sponsored Content campaign for an enterprise software client and generated 45 high-ticket leads, with roughly 22% converting to sales opportunities within […]
Most B2B marketers know LinkedIn matters. Fewer actually know how the pieces fit together — ads, content, InMail, ABM, Sales Navigator — as one system instead of five separate to-do […]
A few months back, one of our clients — a mid-size SaaS company selling to finance teams — told us something we hear a lot: “We’re on LinkedIn. We post. […]
When you open your LinkedIn Campaign Manager for the time the cost per click can be shocking. Five, seven or even nine dollars per click is a lot, especially when […]
Every person who does marketing for businesses has had this problem. They start a campaign on Facebook they get a lot of clicks the cost per click looks good…. Then […]
