You do not need another content idea. Instead, you need a plan for those ideas.
Most beginners have a problem. They can write a caption. Pick a filter. However, they do not understand the strategy behind their posts.
That’s why we built a course to help. It teaches you How to Build a Social Media Strategy from scratch using a proven framework.
The strategy has seven steps.
- Step 1: Discovery. Look at what has worked
- Step 2: Setting objectives. Set goals.
- Step 3: Researching your audience. Know who you are talking to.
- Step 4: Planning your content. Plan what you will post.
- Step 5: Executing the plan. Post your content.
- Step 6: Measuring what happened. Track your results.
- Step 7: Adjusting based on what you find. Change your plan.
Why ” Post More” Doesn’t Work
Posting without a strategy is like sending emails without knowing who will read them.
You might get lucky.. You will not get consistent results.
A strategy turns “I post on Instagram” into “I run media for this brand.”
The Framework: Discover, Define, Design, Detect. Then Decide
Our course teaches a sequence.
- Discover. Look at what has worked
- Define. Set goals and know your audience.
- Design. Plan your content.
- Detect. Track your results.
- Decide. Change your plan.
What You Walk Away With
Our course teaches you how to build a media strategy.
You will get:
- A real strategy document
- Hands-on practice with goal setting and KPIs
- A process for onboarding a client or team
Start With the Free Cheat Sheet
Get our free Mini Social Strategy Cheat Sheet.
It is a condensed version of our framework.
Ready to Build the Real Thing?
The cheat sheet gets you started.
The course teaches you how to build a strategy.
2. SUPPORTING SOCIAL POSTS
LinkedIn Post
Most social media strategies are just content calendars.
A real strategy answers five questions:
- What has worked before?
- Who are we talking to?
- What will we post?
- Is it working?
- What do we change next?
We teach this in our course.
Instagram Post
You do not need content ideas.
You need a plan, for your ideas.
Here is our 5-step framework:
- Discover what has worked before
- Define your goals and audience
- Design your content
- Detect what the data says
- Decide what happens next
Twitter / X Post
Nobody teaches you how to build a media strategy.
Here is our framework:
- Discover
- Define
- Design
- Detect
- Decide
3. TEASER VIDEO OUTLINE
Goal: Hook beginners. Drive them to our free cheat sheet and course.
- Hook: Show the pain point.
- Framework reveal: Show our 5-step framework.
- Payoff: Show the outcome.
- CTA: Get the free cheat sheet.
4. EMAIL / LEAD MAGNET OUTLINE
Purpose: Deliver the Mini Social Strategy Cheat Sheet. Build authority.
Subject line options:
- Your Mini Social Strategy Cheat Sheet
- Steal our 5-step framework
Structure:
- Delivery: Immediate download link
- Quick context: Explain the cheat sheet
- Authority bridge: Connect to our course
- Benefits recap: Bullet the outcomes
- Course CTA: Enroll now
- Soft close (P.S.):
To get started, download our free Mini Social Strategy Cheat Sheet. No need to buy anything. This way you keep trust with readers who’re not ready to make a purchase yet. The cheat sheet still provides value.
